After a decade of designing offices in Cairo, the chance to design a 1500-meter space in a beautiful building, surrounded by 5000 meters of landscaping in Gouna was no less than a dream come true.
A multinational company located at the GrEEK Campus, PwC wanted a welcoming office for start-ups and small to medium businesses that maintains its professional demeanor. Though I was working under global guidelines for this project, PwC were flexible and open to my ideas - a liberty I much appreciated.
A huge fan of Cairo Kitchen’s original design, I was excited at the opportunity to design their new location in a similar yet minimalistic way.
A holistic family friendly wellness center, Osana set out to bring a much-needed service to the local community. Despite its short deadline (two and a half months), I was intrigued by the project and was instantly hooked.
With a love of Boho, mid-century, Islamic and African designs, combined with a passion for art and graphic design, Dena’s home needed to showcase all aspects of her dynamic personality. Though allowing each element to shine in its own right was important, I also wanted the space to be minimal and calming.
Having lived with my awesome grandparents in this apartment for 8 years (they lived here since the 50’s), their house became my beloved home. However, as it was filled with memories everywhere, my apartment –after their passing- felt like a weathered photo album that needed a new cover.
By merging two of my client’s key characteristics – her love of doodling and the delight she takes in entertaining guests – I was able to determine my launch pad for this design.
I designed these tables for Cairo Kitchen's branch in Point 90 and my inspiration for this project came from Cairo's street cafés.
For this bathroom my client mentioned that she wanted to play around with water friendly woods. Having a lot of products, towels and other accessories I knew we needed something with a lot of space to store everything.
Designed for Cairo Kitchen, the establishment wanted a station for the servers to store cutlery, condiments and napkins. Wanting to adhere to the retro style of the space, I aimed to design a piece that was old school and would add some soul to the set up.
Custom designed for a residence I was working on, this bed was to take mid-century sensibility and infuse it with locally salvaged wood, which in this case was a genuine Egyptian mashrabia.
When a clumsy couple asked me to create a piece of furniture that represented my vision of Egypt’s future, I asked Noha (half of the “clumsys”) what her individual requirements were in furniture and what she lacked in her home.
An outdoor, built-in sofa that is found in Dena's Flat.
For this coffee table, my client wanted generous space to serve food and drinks on since she often entertains groups of friends. The inspiration for two juxtaposed logs came from her love of wood and I felt the duality of the pieces would bring balance to the large scale items in the rest of the space.
A set of built in swings custom designed for GSpace, a co-working destination located in El Gouna.
For the furniture design of this office, each piece had to serve both design and function. For a dramatic effect I created two identical table designs for the offices and the meeting table.
For Mabruka’s first Christmas collection I decided to create Egyptian inspired tree ornaments. Using Finnish plywood and gold and silver colored plexi, I was excited to create two collections in each of these materials.
Alongside the Cairo based architect and interior designer, Nermine Mokhtar (Atrium Designs), Laila Neamatalla and myself created Mabruka, a line that aims to create the perfect decoration for all occasions celebrated in the Arab world.