After a decade of designing offices in Cairo, the chance to design a 1500-meter space in a beautiful building, surrounded by 5000 meters of landscaping in Gouna was no less than a dream come true.
A multinational company located at the GrEEK Campus, PwC wanted a welcoming office for start-ups and small to medium businesses that maintains its professional demeanor.
A huge fan of Cairo Kitchen’s original design, I was excited at the opportunity to design their new location in a similar yet minimalistic way.
A holistic family friendly wellness center, Osana set out to bring a much-needed service to the local community. Despite its short deadline (two and a half months), I was intrigued by the project and was instantly hooked.
With a love of Boho, mid-century, Islamic and African designs, combined with a passion for art and graphic design, Dena’s home needed to showcase all aspects of her dynamic personality. Though allowing each element to shine in its own right was important, I also wanted the space to be minimal and calming.
Having spent eight years living with my grandparents in this apartment, their house was very much my beloved home. But in time and after their passing it began to feel like a weathered photo album that needed a new cover. I was faced with the difficult task of transforming a space full of memories into my own home.
By merging two of my client’s key characteristics – her love of doodling and the delight she takes in entertaining guests – I was able to determine my launch pad for this design.
I designed these tables for Cairo Kitchen and my inspiration for this project came from Cairo's street cafés. Taking my lead from the typical 'tarabezet el qahwa' (coffee table), I wanted to pay homage to the settings we often see around the city's streets.
For this bathroom my client mentioned that she wanted to play around with water friendly woods. Having a lot of products, towels and other accessories I knew we needed something with a lot of space to store everything.
Designed for Cairo Kitchen, the establishment wanted a station for the servers to store cutlery, condiments and napkins. Wanting to adhere to the retro style of the space, I aimed to design a piece that was old school and would add some soul to the set up.
Custom designed for a residence I was working on, this bed was to take mid-century sensibility and infuse it with locally salvaged wood, which in this case was a genuine Egyptian mashrabia.
When a clumsy couple asked me to create a piece of furniture that represented my vision of Egypt’s future, the first thing I did was ask my client what the requirements were and what was otherwise lacking in their home.
Found on the balcony of Dena’s flat, I took advantage of the limited outdoor space by designing a built in sofa. I salvaged a corniche that was found at the local Ezbet Belal market for this piece.
For this coffee table, my client wanted generous space to serve food and drinks on since she often entertains groups of friends. The inspiration for two juxtaposed logs came from her love of wood.
Custom made for GSpace, a co-working destination located in El Gouna, the swings hang facing each other in the chillout area of Phase I.
In terms of Kamelizer’s furniture, each piece had to serve both design and function. For a dramatic effect, I created two identical designs for the offices and the meeting table.
For Mabruka’s first Christmas collection I decided to create Egyptian inspired tree ornaments. Using Finnish plywood and gold and silver colored plexi, I was excited to create two collections in each of these materials.
Mabruka is a decoration and accessory line aimed at all occasions celebrated in the Arab world. Created alongside architect and interior designer, Nermine Mokhtar and Laila Neamatalla of Nakhla and Siwa Creations, we realized one Ramadan that we all had the same idea of producing modern, high-end Ramadan accessories for residential and commercial use.